Brand Assets
Thanks for your interest in Pet Education and Training.
Here are a few guidelines and tips to using our branding.
The Name
PET stands for Pet Education and Training.
PET Courses is two words, with PET stylised in capitals and Courses with a capital C.
Pet Eduction and Training is a trading name of Caroline Clark, Registered Veterinary Nurse. Cert.Ed. Full Member of The Association of Pet Behaviour Counsellors. ABTC Registered Clinical Animal Behaviour Counsellor.
The Fine Print
This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.
Please do:
- Do provide enough spacing around our logos. Make them bigger or smaller, just make sure they're legible and not cluttered.
- Do combine our logos with other images of your own, whilst keeping inline with the rest of these rules.
- Do keep the logos crisp and sharp, i.e. do not enlarge the logos so much that they look blurry.
Please don't:
- Don't alter the logos or images in any way, i.e. maintain their shape, colours and proportions.
- Don't use our logos and images in a disparaging or negative way.
- Don't use our logos as part of your own product or business without prior permission. You can use words such as "affiliated", "partnered" or "in collaboration with".
The Logos
We have an array of logos to choose from depending on what you are promoting.
Pet Education and Training
Our main logo which everything else falls under.
PET Courses & Webinars
Used to promote our courses and Caroline’s involvement as a teacher/speaker.
Caroline Clark Animal Behaviourist & Author
Used to promote Caroline’s published works and involvement as a speaker in subjects related to her books.
The Colours
RGB: 38 62 121
Hex: #263E79
CMYK: 98 87 24 10
RGB: 0 34 64
Hex: #002240
CMYK: 100 83 45 52
RGB: 240 243 246
Hex: #F0F3F6
CMYK: 4 2 1 0
RGB: 0 124 255
Hex: #007CFF
CMYK: 69 42 0 0
RGB: 35 164 85
Hex: #23A455
CMYK: 81 9 91 1
Promo Images
These images can be used to promote Caroline as a writer/teacher/speaker.
Caroline with her dog Millie and blind cat Jane
Caroline with her dog Millie and blind cat Jane
Caroline and her dog Millie
Caroline and her dog Millie
Caroline and her dog Millie in training
Caroline and her dog Millie in training
Caroline’s book Fear & Anxiety in Dogs – Transparent Background
Caroline’s book Fear & Anxiety in Dogs cover
First Aid
These images can be used to promote the hosted Canine First Aid course.
Want to add the details yourself? Here are the blank templates.
Hint: Use Canva or something similar to apply your details and add a logo.
A4 First Aid Poster
A5 First Aid Flyer
A4 First Aid Poster with details
A5 First Aid Flyer with details
Social Post
Social Post